On Underground Cellar, the wine buying experience is gamified – when you land on their homepage, they present a list of curated, limited time “deals”. You can select what type of wine you’re looking for categorically (i.e. sparkling wine, Napa Valley Cabernets, Bold Red Blends, White Wines, etc.), but not specific brands or producers. Availability of purchases for shipment are a problem. We’ve always been successful asking them to swap out anything that’s not available with something that is on hand. That’s been a satisfactory resolution for us, but, we do not like that part of the business model. When’s the last time you walked into a wine shop with $20 and walked out with a $1,000 rare bottle?

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As the user, you know you will at least get a bottle worth what you paid for. The chance of getting upgraded to something like a 1975 Dom Pérignon Oenothèque (worth $2,000) is what keeps the mumbai special pav bhaji movie review user hooked and coming back for more deals. What’s interesting about Underground Cellar’s business model is that it turned shipping and fulfillment into a profit driver, not a loss leader.

Overall, I found Underground Cellar to be a neat platform I would recommend to my wine-loving friends. Since its recent funding round, the company has been growing its team, improving its gamification tech, and making more connections with wineries. If you’re a person who cares about “name brand” wine and wants to score high-end bottles for great deals, Underground Cellars is 100% worth it. When you place an order through Underground Cellar, you have the option to have them store your wine for you until you’re ready for it. In their wine cellar, everything is state-of-the-art – humidity and temperature controlled, located in Napa Valley, CA. When you want your wine delivered to you, you have the option to mix-and-match what you take out of the cellar.

Deals like this happen everyday on Underground Cellar because our members get half or more of their bottles automatically ‘upgraded’ to more expensive bottles for free. I was offered a job with a company who offered $30k less than I’m making now. I was prepared to take a pay cut for the opportunity but asked for a $10k reduction because I’m not a high earner yet so it really makes a difference.

Underground Cellar’s business model is ideal for people who are always seeking out great deals on wine and already know what they like to drink. If you’re looking to score great bottles below retail prices, and excited about the idea of gambling on a chance to end up with a bottle of highly sought-after, hard-to-get cult wine, it’s a really, really fun place to shop. “CloudCellar” gives consumers unparalleled access and ability to store up to 500 bottles of wine allowing users to buy bottles now and ship them later.

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