Each element in the physical environment serves specific roles -and some may perform multiple roles. Signage may provide information, but may also serve to assist customers navigate their way through a complex service environment. For instance, furnishings may serve a functional role in that they provide seating, but the construction materials, such as fabric, tapestry and velvet may serve a symbolic role. Plush fabrics and generous drapery may suggest an elegant, up-market venue, while plastic chairs may signify an inexpensive, family-friendly venue.

When evaluating the servicescape, the combined effect of all the elements must also be taken into consideration. The servicescapes model was developed by Mary Jo Bitner and published in 1992. It is an applied model, specifically developed to inform the analysis of service environments, and was influenced by both stimulus-response theory and environmental psychology. Service quality continues to grow in importance in the marketing literature. One area, however, that has been relatively neglected is educational services. The present study, utilizing 686 business students and 13 professors across three university types, was designed to examine service expectations from both student and professor perspectives.

All types of documents are considered, including citable and non citable documents. The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 comprises the quarter of the journals with the highest values, Q2 the second highest values, Q3 the third highest values and Q4 the lowest values. Please email the journal editor – you will find their contact details on the editorial team tab on this page. If you ever suspect an email you’ve received from Emerald might not be genuine, you are welcome to verify it with the content editor for the journal, whose contact details can be found on the editorial team tab on this page. To find tips on increasing the visibility of your published paper, read abouthow to promote your work.

Banking services are now oriented to “anyhow, anywhere, and any type” banking. This paper aims at studying awareness, expectation and acceptance levels of the customers with respect to the use and effectiveness of the new technologies in banking sector in India. It also aims at studying the different technologies used in the Indian banking sector as well as the advantages and disadvantages of the adoption of new technologies and their applications.

This journal has adopted a comprehensivepublication ethics and publication malpractice statement, composed using the publishing ethics resource kit and in compliance with Elsevier recommendations and COPE guidelines. We are in process with several other databases that distribute your research to a broader readership. SCImago Journal Rank is a marketing strategy for candle business measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from. Ratio of a journal’s items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

However, since its inception it has been used extensively as a diagnostic tool, used to detect operational inefficiencies and potential trouble spots including fail points and bottlenecks. In the event that any deficiencies are identified by the blueprinting process, management can develop operational standards for critical steps in the process. The extended marketing mix for services is more than the simple addition of three extra Ps. Rather it also modifies the traditional mix of product, price, place and promotion for superior application to services.

Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today. India is one of the fastest growing telecommunication markets in the world. It is the youth which is the real growth driver of the telecom industry in India. Considering this fact, the present paper is an attempt to give a snapshot of how frequently young people use their mobile phones for several embodied functions of the cell phones. Data was collected from a sample of 208 mobile phone owners, aged between 20 and 29.

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