And it has nothing to do with the cards or the gifts. It is about the greatest blessings in my life – my kids. It is also the one day of the year that is all about me. One of the lessons I learned on the Noom diet plan is that we all have an elephant—it’s our impulsive, irrational, emotional side. When we tap into our analytical, rational and controlled self, we can control the elephant. And these days, I ride mine—right past the dessert table, or if I want, I stop and feed it a cookie.

The emphasis on eating whole foods and developing a healthy relationship with them is a Noom principle it says will lead to long-term weight loss. There are four note cards pinned above my desk right now with “Noomerisms”—nuggets powerlifter body vs bodybuilder body of wisdom obtained by Noom daily log-ins. “You might be facing waves, but you’re making them, too. Ride the wave.” Daily affirmations like that make Noom much more than a weight loss tool.

But it’s Noom’s programmed guidance—all those articles and quizzes and, yes, even that #NoomNerd eye-rolling terminology—that feels like the key differentiator. Noom’s emphasis on behavior management makes this program seem, well, mentally healthier than anything else I’ve tried. There’s no rigid rules to memorize and the calorie counting seems more informative than competitive. (You can’t, for instance, horde calories one day so you can blow your budget the next.) This is the first diet I’ve tried where I haven’t felt like a hungry, raving lunatic at some point during the process. Amy was fascinated enough by what she learned about intuitive eating and body positivity to want to incorporate both into her growing practice as a nutritionist.

We have a range of plans to fit where you’re at and where you’d like to go. We have our list of plans below but your plan is customized based on our quiz. If you have heard of things like Blue Apron, or Sun Basket, well these really saved us.

It actually debuted in 2008 as a simple fitness and calorie tracker. But by 2016, the app had added a psychology and behavioral change component, user support groups and personal coaches. I used the Noom weight loss app to help me create life long healthy eating habits, but I found a lot of helpful tools, books, resources and even JEWELRY to help keep my focus on my health. To get started, just go to its homepage and click “LOSE WEIGHT FOR GOOD.” Then, enter some of your personal information like your goal weight, current weight, gender, and age.

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