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4ocean’s About Us page puts its mission statement front and center. This approach can work well for a mission-driven brand that’s working toward a goal its audience can get behind. In Shopify’s customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind…
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Google favors contextual backlinks over spam comments and profiles, as we all know. The most strong backlink is one that comes from the context of the content. There are a few more advantages, but I’ve highlighted the most crucial ones. You submit content to someone else’s blog in exchange for a hyperlink to your own…
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