Business interest, in particular, focused on running small businesses.

What matters is that your brand is relatable to its target audience and meets them where they’re at. The swimwear brand adds relatability by including candid pictures of the founders and their dogs. And it elaborates on the story of how the brand came to life.

Include your real photo and also pictures of your employees with products if appropriate. In fact, they’re more interesting if they’re not. They can be pictures taken in your work environment doing what you love. Another client, a husband and wife, had an online business selling camping goods. Their About Us page described their love for the outdoors and their hope that the products they sold would help others to enjoy outdoor adventures as much as they did.

 

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Women On Business is currently accepting reader content submissions. It’s a great way to get your name in front of a community of women and men working in the field of business. You can submit an original article for possible publication on WomenOnBusiness.com by completing the Content Submission Form. All final drafts should be accompanied by an author bio and a photo . The author bio should be up to 50 words long and may include 1 link to your business website and/or any social media handle. At the very least, you can include high-quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business.

One more thing, There is no obligation to be an ultimate writer and blogger. If you are a new blogger or writer and have a strong understanding of any issue linked to technology and digital marketing, you may feel free to write for us. It would be fantastic opportunity to rookie blogger to exhibit expertise. Your About Us page should include your social media links, so customers can connect with you on Twitter, Facebook, LinkedIn, Instagram and more. If you reference specific products or services, link to the pages where they’re described in detail.

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